How Gerry Tam Grew to +100,000 Followers on Instagram

OVERVIEW

In this in-depth interview, Gerry Tam reveals his step-by-step framework for growing from 0 to 100k Instagram followers through strategic, value-focused content creation.

By implementing a strategic (yet authentic) content system, Gerry was able to build an audience of over 100k followers and generate leads and clients for his business.

Gerry also breaks down his systems of creating viral-worthy content, including:

• 🎣 His framework for crafting content hooks that grab attention

• 🏆 How he batches ideation, scripting and filming for efficiency

• ⚙️ The Notion setup that powers his content process

• 📈 How to analyze performance to constantly refine and improve

• 💰 When and how to start monetizing your audience ethically

Gerry also shares the mistakes he made along the way, like trying to go viral by copying trends and over-focusing on engagement tactics.

If you want to grow your social media presence and authority through smart systems and high-value content, this interview is a must-watch.

🔑 Key Takeaways

• 🎯 Use social media to build authority and community, not just for lead generation

• 💡 Focus on creating shareable content through storytelling and micro lessons

• ✨ Deliver content in a way that creates “aha” moments for the viewer

• 🙌 Be consistent but realize consistency looks different for everyone

• 📈 Analyze what works and refine your content strategy based on results

• 🤝 Provide extreme value to build trust and rapport with your audience

• 🎥 Develop a content batch creation system to enable consistency

📝 Process

• Idea generation through podcasts, books, observations. Dumps ideas into Notion.

• Curates ideas in Notion, scoring and developing into scripts.

• Scripts out content in detail focusing on hook, story setup, and "punchline" value.

• Batches filming over 1-2 days, recording videos back to back from Notion scripts.

• Sends batches to editor or edits himself in Premiere Pro.

• Adds captions and final polish in Descript.

• Manually schedules and posts 2-3x per week.

🔗 Links

• Follow Gerard Tam on Instagram (@Gerard.Media)

• Check out his Video Production Company (GerardMedia.io)

🎬 CHAPTERS

0:00​ - Intro
1:34 - Gerry's background
3:31​ - How he got into video production
12:38​ - Developing viral content to grow a brand
16:07 - Transferring career skills to grow your business
19:01 - Growing to 100k on Instagram
21:20 - On building a personal brand online
22:27​ - Analyzing viral content performance
25:01 - The power of video outreach in business
27:08​ - Evolving content strategy and messaging
28:49​ - Using Instagram to grow his video agency
32:30​ - Mixing food (entertainment) with medicine (value)
37:30​ - Case study: Digital artist Instagram growth
42:24​ - Refining strategy based on what performs
48:47​ - Creating content for "aha" moments
53:28​ - Hacking attention ethically vs unethically
54:28​ - Learning from Alex Hormozi's content insights
1:06:01​ - Systemizing content with Notion
1:14:48​ - Skills needed to grow on social
1:19:24​ - The importance of editing
1:22:55​ - Gear/equipment used
1:34:22​ - Filming and editing process + batch shooting
1:47:57​ - What engagement means on Instagram
1:59:01​ - Deep dive on Justin Welsh
2:02:01 - Analyzing Tom Noske
2:09:45 - On monetizing his audience
2:15:38​ - Optimizing for lifestyle design
2:24:27​ - Monetizing ethically
2:29:45​ - To grind or not to grind
2:35:53​ - Jab, jab, right hook vs continual monetization
2:39:46​ - Final thoughts