New mini-course for 2024
Designing for Conversion
A mini-course that breaks down the frameworks, tools and design fundamentals I use to create high-converting websites & landing pages.
$49 USD | ★★★★★ 9 Reviews
📥 Get More leads
Uncover how to use design elements like hierarchy and color to influence more signups on your website.
💰Grow your Business
Build a high-performance website that generates new business for you, even when you’re asleep.
🎨Build Better Pages
Learn the exact tools & strategies I use to design landing pages that drive my business forward.
📈Increase Conversions
Unlock tips, tools and tactics for optimizing your website to increase your conversion rate.
This isn’t your typical design course.
❌ This is not a traditional design course. You won’t learn how to sketch, draw or use specific tools to create pixel-perfect designs. There are enough courses available for that.
✅ This course was built for business owners who want to increase the conversion-rate of their website using proven design principles, but don’t have years to learn about design.
What you will learn.
📈 This mini-course shows you how to maximize sales, signups & conversions through intentional website design - including real-world examples from top creative businesses.
🎨 By the time you’re done, you will learn the 5 most important psychological design principles that you can use to guide users to sign up for your products & services.
🎯 I will also show you the exact strategies & tactics I use to design my own websites, including the top 10 elements I include on every website to increase our conversions.
“But I don’t have time…”
This course is lean & efficient. In just two short hours you will learn the most important concepts, including:
5 most important design principles for conversion
10 design elements to instantly boost conversions
5 major conversion killers (and how to avoid them)
Dozens of real world examples & tear-downs
The best tools & resources for each category
“Perfect foundation”
“This course breaks down everything. This is the perfect foundation for design. Everything is explained well to the T.”
- Jackie Xiong, Jackie Just Films
★★★★★
“Fast results”
“Designing my website following Justin's guidance has given me a newfound confidence in how I represent my business. I saw results faster than I was expecting!”
- Jeff Elstone, Arkana Productions
★★★★★
“100% Confident”
“After 'Designing for Conversion', I feel 100% confident in our ability to nurture, assure, and convert leads on our page.”
- Louis B, Awesome Business Videos
★★★★★
Over 2 hours of actionable content
Course Curriculum
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Welcome to the Conversion Focused Design course! This chapter is a quick introduction of what to expect throughout this course.
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Many business owners overlook their branding. In this module we show why your brand is one of the most important factors for your success online, and the role it plays in turning visitors into customers.
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We dive into the most important elements of conversion focused design, starting with the most important one - consistency.
Bonus: Includes a free ‘Brand Guidelines’ Notion template that you can use to develop your branding & stay consistent across all platforms.
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In this module we show how to use visual hierarchy and white-space to guide user behaviour, influence buying decisions, and prompt users to convert (ie. signup, submit, buy, etc.).
Bonus: We share many real-world examples of creative businesses who are using visual hierarchy to improve user signup.
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When used effectively, color can make a big impact on the user experience of your website and improve your conversion rates.
This chapter walks through color theory, invoking emotions in your users, creating optimal contrast and using color to communicate key features.
Bonus: Includes multiple examples & tools to use colors more effectively in your design process.
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In this module we show how the font choice on your website can greatly impact a users perception of your brand; and how it can even influence their purchasing decisions.
Bonus: Includes a list of font resources, recommendations & tools to use fonts more effectively in your design process.
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In this chapter we show how to use images to elevate your brand, improve your messaging and highlight your brand’s personality.
We show what types of images to use, and which type you should stay away from, with multiple examples of real-world businesses.
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In this chapter we cover the most common mistakes brands make that hurt their conversion, and how to fix them, with real-world examples.
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In this chapter we cover 10 data-backed tips, tools & tactics you can use to improve your website & increase your conversion rate.
Bonus: This chapter is filled with tons of additional bonus tips, and includes many real-world examples from some of the best creative agencies.
Is it right for you?
This course was built for business owners who want to build high-performance pages (without spending a fortune).
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You might be interested in design, but you don’t have 2 extra years to spend at design school.
Instead, I’ll show you the core fundamentals of web-design, including color, spacing, fonts, hierarchy and images.
I’ll also share lots of real-world examples from businesses just like yours who have used these fundamentals to create high-performance websites that generate revenue.
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You care about design, but you care about generating revenue for your business even more.
This course does not teach you how to draw, sketch, or use specific tools to create pixel-perfect designs.
Instead, this course teaches you the most important design elements of a high-converting website, so you can create more pages that convert traffic into paying customers.
You’ll also learn how to avoid some of the biggest design mistakes that will literally stop people in their tracks.
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The best web designers can cost a fortune, and are simply not accessible for most small-to-medium sized businesses.
I’ll show you the most important aspects of high-converting websites page so you can build them yourself (quickly).
That way you can build & launch new pages for any type of business you want to launch in the future.
My story
Hey - I’m Justin. 👋 I’m the founder of Brand Stories, BetterMatches.com and Creator Frameworks.
I spent 3.5 years at Unbounce building their online community. During that time I got to learn from some of the world’s top marketers about building ultra high-converting landing pages.
When I started my own business, I was able to take those learnings and build our websites myself. These sites now generate multiple six-figures each year, and are a huge part of my business strategy.
In this mini-course, I break down my most important learnings on this journey, including the 10 conversion-boosting strategies I use on every single website.
This mini-course was built for business owners who want to increase the conversion rate on their websites (quickly) using 5 proven design principles.
Includes Lifetime Access
get this course (for free)
This course is included for free in our flagship Video Agency SEO Course, which was designed for videographers & agencies who want to scale their business online.
Frequently Asked Questions
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This mini-course shows you how to maximize sales, signups & conversions through intentional website design - including real-world examples from top creative businesses.
By the time you’re done, you will learn the 5 most important psychological design principles that you can use to guide users to sign up for your products & services.
I will also show you the exact strategies & tactics I use to design my own websites, including the top 10 elements I include on every website to increase our conversions. I will also share the 5 biggest conversion killers (and how to avoid them).
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There’s just over 2-hours of video content in this course, spread out over 9 different videos. You should be able to complete this course in a single afternoon.
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I worked at Unbounce where I got to see the behind-the-scenes of +1000 landing pages
I built the Unbounce Community; and got to learn from the best landing page designers
I’ve been building & optimizing my own creative business websites for the last 5 years
My websites generate multiple six-figures each year from a mix of products/services
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Yes! I will be occasionally add new modules in the future, when I learn new strategies that are working in my own businesses.
These will be FREE updates for anyone who enrolls in the course.
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Then I'll give you a 100% refund. Just email me within 30 days of purchase and I'll refund you, no questions asked.
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Yes! This course is included for free when you purchase the Video Agency SEO course.